Michael J. Silverstein
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by Michael J. Silverstein
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy....
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by Michael J. Silverstein
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A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?
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by Michael J. Silverstein
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Haven't women gotten everything they want? Economic power? Social influence? Business clout?
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