How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?
And what if the answer is right in front of you?
'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'
So writes entrepreneur David Hieatt, who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.