The Apple Way by Jeffrey Cruikshank on Audio CD

The Apple Way by Jeffrey Cruikshank on Audio CD

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The Apple Way by Jeffrey Cruikshank

The Apple Way

12 Management Lessons from the World's Most Innovative Company

by Jeffrey Cruikshank

Title Details

Author

Jeffrey Cruikshank

Publisher

McGraw-Hill Audio

Abridged Edition

Description

This insightful book divulges how the company's steps - and missteps - have led to its continuing evolution, and what lessons can be learned from Apple. It is filled with real-world examples of Apple's phenomenally successful management principles. Written by the bestselling author of several Harvard Business School Press titles.

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