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The Apple Way by Jeffrey Cruikshank

The Apple Way

12 Management Lessons from the World's Most Innovative Company

by Jeffrey Cruikshank

Title Details

Publisher
 
Abridged Edition

Description

This insightful book divulges how the company's steps - and missteps - have led to its continuing evolution, and what lessons can be learned from Apple. It is filled with real-world examples of Apple's phenomenally successful management principles. Written by the bestselling author of several Harvard Business School Press titles.

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